The Lemon Loves Lime Phenomena
This Spring 2008, we boutique shoppers were introduced to a fantastic new brand called Lemon Loves Lime. We fell in love with their bright fun colors, great applique tops and the frilly shorts and tutu skirts! I had the opportunity to interview Joy Cha, the creator and founder of the explosive brand known as Lemon Loves Lime.
Joy started Lemon Loves Lime by making clothing for her own daughter. It was through making these clothes that she realized that a lot of the designers clothing are made with perspective, but none that made clothing for the ages 2 through 8 that fit nicely with room to grow, have a fun mix of mix and match wear for little ones to create their own style, and affordable for moms to have wardrobes that their little girls can use for both casual and special occasions. Joy also believed that boutique clothing should be designed with comfort and practicality in mind, as well as maintaining the couture like quality. Clothing should be colorful and inspirational and make our little girls smile and giggle.
Dragonflies and Ladybugs Boutique picked up this great brand for Fall 2008, and we wanted to ask Joy what she was going for in creating her fall collection. “My fall collection is based on a little girls imagination, which leads her to have time in the Fairytale Land, Woodland, and Cozy Garden. The concept behind each group is for them to be mixed and matched to bring comfort to each little girl’s childhood”
To prepare for each season, Joy conducts a lot of research to come up with new themes by going out into the markets and shopping around for more inspiration. “I have been collecting things that inspire me throughout my professional years. Various trimmings, fabrics, buttons, pictures, and just being inspired by specific places”. Joy continues by describing her Summer 2008 collection, “This past Summer 2008 season, the name of my collection was the Ocean Group, this was inspired by my travels to the Bahamas and who couldn’t be inspired by such beautiful things from the ocean and white sandy beachs.” Joy has already started working on her Spring/Summer 2009 designs, as he is quite dedicated and likes to start designing her lines 10-12 months ahead.
We are really excited to be able to introduce this brand to you both online and in our store here in Reno, NV. We have had a great response so far, and we hope that you stay tuned for more to come from this professional and unique designer Joy Cha creator and founder of Lemon Loves Lime.
